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Famous comedian Bill Cosby, on talking about fatherhood, has this to say, "Nothing I've ever done has given me more joys and rewards than being a father to my children." Of course, he has mastered being a father so much that he wrote a bestselling book about it, aptly titled "Fatherhood" where he gives this very insightful advice - "Fatherhood is pretending the present you love most is soap-on-a-rope."

To give Dads a reprieve from such a dilemma while also relieving children (adults or otherwise) of the daunting task of figuring out what to give, where to go, and how to celebrate, Araneta Center has upped the ante on “Father’s Day” celebrations by treating Dads to some pampering, huge doses of fun and excitement with a hint of nostalgia and sweetness in “Celebrate Dad at Araneta Center,” happening this June 20, Sunday, at Gateway and Ali Mall in the premier lifestyle hub.

Take Dad to either Gateway or Ali Mall and indulge him with hours of relaxing massage via state-of-the-art Kenko Body Care Massage Chairs. For a minimum purchase amount, get to tell him how important he is when you broadcast your Father’s Day greeting via the DJ’s booth courtesy of JAM 88.3. Get Dad to join in the fun games and let him enjoy live acoustic performances by Drizzle, Juris, GraceNote, and Suy. Cool and hip giveaways from Nautica, which is currently having a month-long anniversary celebration this June, Marks & Spencer, Izod, Van Heusen, and Sunglass Hut await lucky fathers at Gateway and Ali Mall.

He has always been our hero, our idol, our rock. This Father’s Day, show Dad that no matter the passage of time or how independent we may now be, he is still the best and greatest jack-of-all-trades, our ideal man that we have always adored all these years. Tell him so, and let the world know, at "Celebrate Dad at Araneta Center"!